The Grad Collective

about

The Grad Collective is the permanent identity for the Fanshawe College Fashion Design program's annual graduation event. Unlike a traditional runway show, this event is immersive, studio-driven, and reflects how fashion design actually works today. Elements of research, experimentation, process, refinement, and collaboration are on display. For this project, I was responsible for presenting a logo solution that would encompass all the values of The Grad Collective.

about

challenge

The main challenge was creating a logo that serves as a permanent identity rather than a one-off event. The logo was also to be versatile as it would be scaled down to tiny garment tags as well as be displayed upon large environmental signage. The logo should be clean, flexible, durable and timeless. It should also avoid literal fashion imagery, luxury cliches, fast fashion aesthetics and dates or years.

result

The final concept presented was a logo that I developed and featured a combination of strokes that each represent the values of The Grad Collective. The logo includes a subtle distortion to emulate the concept of it being placed on a fabric surface and remained clear and visible on many different mockup applications. Overall, it turned out to be a very clean and bold logo which strays from my usual style, but the experience was very fun and the process was satisfying!