"Export As" Craft Beer Brand
challenge
The primary challenge was coming up with a consistent design across each label while still distinctly differentiating each flavour. The label design revolves around the planning stage of the design process and features many organic, hand-drawn lines and sketches, as well as micrographics of common keyboard characters to fill in the white spaces. Each can has a different variation of sketches as well as a different colour scheme.
result
Export As finalized as a cohesive brand targeted towards creatives. The label features an abstract design with lots of easter eggs to ensure customers spend lots of time looking at the label. The aspect of this project that I enjoyed the most was being able to experiment with a concept that existed in a WIP stage the entire way through. The aesthetic of planning and note-taking is something not often used for a final product, but it worked well in this case.
