gradient

"Gradient" is the concept that I developed to brand the end-of-year grad show for the graphic design students at Fanshawe College. I utilized a mixed selection of type to build the wordmark, and used a design motif that revolved around compositionally varied gradient maps. The assets created were to be the physical branding for the in-person event. The primary challenge in this project was to create an identity that would encompass and relate to a wide variety of designers, while simultaneously acting as a farewell to all the students that would soon be graduating from the program. After observing the previous themes for the grad show, I wanted to take an approach that was more alternative and experimental.