Export As... Craft Beer

The objective for this project was to develop an original craft beer brand with an established style and target demographic to facilitate sales for the brand. The concept that I created is called "Export As" and is intended to be a tongue-in-cheek reference within the design community as exporting your file is typically the final step of the design process. The different flavours of the brand are titled with different file extensions, and organic design elements decorate each can.